Management and entrepreneurship
Licence ChimieParcours Chemical engineering (UFAZ) (délocalisé en Azerbaïdjan)
Description
This course covers the essential concepts of entrepreneurship and management by providing a solid foundation for understanding the key issues facing entrepreneurs, managers and organizations.
The range of topics is deliberately broad. The intention is to give the students a substantial yet wide-ranging introduction to the whole field. This then acts as a general basis and foundation on which more focused and concentrated studies can be developed. Topics are therefore not treated in depth, but rather introduced in terms of their relationships with each other, in preparation for later development.
The class will be conducted in mostly class-discussion setup where your instructor will facilitate the discussion in Socratic questioning technique. Your participation in the discussion is key for your learning in this course.
You have access to the entrepreneurship, business and management press, journals and websites; and that you additionally should selectively access and use the books from the reading list below and get yourselves familiar with the topic prior to each session.
The main topics that will be discussed within this course are as below. Based on the needs of the students, additional topics could be integrated if time allows:
Session | Topic |
1 | Introduction and course overview Syllabus review, course evaluation and Q&A |
2 | Fundamentals of Entrepreneurship Development Phases of a Startup, Success & Failure Factors, Pain level, cheat sheets & ideas, Business Model Generation |
3 | Business Model Generation Business Model Canvas, Hypotheses Development and Validation |
4 | Customer Development Process Customer interviews and surveys, Art of asking the right questions. |
5 | Pricing & Revenue Models Finding the right balance between value and price, types of different revenue models, customer lock-in |
6 | Entrepreneurship Case Analysis of a Successful Startup Conduct an analysis of a selected startup on the topics covered in previous chapters and publish a written case analysis (in Azerbaijani and English; at least 1000 words) |
7 | Organizational and Managerial Performance Management Objectives and Key Results, Profit and Loss Statement |
8 | Organizational Structures Organizational design models and culture |
9 | Change Management Forces and Psychology of Change, Change Management Theories |
10 | Conflict Management Sources of Conflict and Managing Conflict |
11 | Management Case Analysis of a Successful Startup Analyze a selected startup (not the same startup) on the topics covered in previous chapters regarding management and publish a written case analysis (in Azerbaijani and English; at least 1000 words) |
12 | Final Exam Written Final Exam |
Compétences visées
The main objectives of this course are:
• To introduce the students to the reality of entrepreneurship and management principles and practice
• To introduce the students to the body of knowledge and expertise that is becoming apparent in the increasing professionalization of entrepreneurship and management.
• To bring to the student’s awareness of what managers do and why their activities are critical to the success or otherwise of any venture, project, business, not-for-profit or public service organization.
After completing this course, you should be able to:
● Use your awareness, overview and understanding of the basic principles of management to evaluate concrete organizational scenarios, management dilemmas and decisions.
● Think, reason and argue in a managerial way.
Apply the knowledge and understanding gained to a range of examples and situations.
Bibliographie
Entrepreneurship
● Zero To One by Peter Thiel
● Business Model Generation by Alexander Osterwalder and Yves Pigneur
● The Lean Startup Book by Eric Ries
● The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Book by Bob Dorf and Steve Blank
● Crossing the Chasm Book by Geoffrey Moore
● Hooked: How to Build Habit-Forming Products by Nir Eyal
● Influence: The Psychology of Persuasion by Robert Cialdini
● Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg
● Hacking Growth: How Today's Fastest‑Growing by Morgan Brown and Sean Ellis
● The Mom Test by Rob Fitzpatrick
Management
● D Carnegie (1990) How to Win Friends and Influence People Vermilion
● G Hofstede (1980) Cultures Consequences Sage
● V Packard (1957) The Hidden Persuaders Penguin
● R Pascale & A Athos (1990) The Art of Japanese Management Warner
● R Cartwright (2000) Mastering Customer Relations Palgrave
● A Morita (1986) Made in Japan: the Sony Story Fontana
● S Tzu (2002) The Art of War Shambala
Autres contacts
Jasur HASANOV